Marcus Conrad, M.Sc.

Teaching and Research Associate

Department of International Management

Room: Room 5.213

Consultation hours

by appointment

  • Foundations of International Management I
  • Foundations of International Management II
  • Research Projects in International Management II
  • Advanced Methods of Management Research IV | Seminar zur Managementforschung

Research Focus

Corporate Misconduct, Corporate Scandals,

Corporate Social Responsibility (CSR), Business Ethics,

Linguistic Analysis, Corporate Communication


Curriculum Vitae

Academic qualifications
since 2016 PhD Candidate, Department of International Management, School of Business and Economics, Friedrich-Alexander-University Erlangen-Nürnberg
2015 – 2016 Semester abroad at the Universidad de Sevilla, Sevilla, Spain
2014 – 2016 Master in International Business Studies (M.Sc.), School of Business and Economics, Friedrich-Alexander-University Erlangen-Nürnberg
2013 Semester abroad at the University of Queensland, Brisbane, Australia
2011 – 2014 Bachelor in International Business (B.A.), University of Applied Sciences Osnabrück, Osnabrück, Germany
Work experience
2015 – 2016 Friedrich-Alexander-University Erlangen-Nürnberg, Department of International Management, Student assistant, Nürnberg, Germany
2014 PKF Osnabrück WMS Treuhand GmbH Wirtschaftsprüfungsgesellschaft, Consulting and M&A, Intern, Osnabrück, Germany
2013 Urbanest Australia Pty Ltd, Marketing, Intern, Brisbane, Australia
2010 – 2013 TSV Artland Dragons Quakenbrück, Project management, Quakenbrück, Germany
2012 Novis GbR, Wirtschaftsberatungsgesellschaft, Intern, Quakenbrück, Germany
2008 – 2011 F3 Events, Event management and organization of sports events, owner and founder, Quakenbrück, Germany
International experience
Abroad stays in Mexico, Indonesia, Spain, Australia, Russia, Italy, USA and China
Scholarships and Awards
2020 Supported by Stiftung Prof. Dr. oec. Westerfelhaus for current research project
2019 European Academy of Management (EURAM) – Best Paper Award 
Dr. Jutta-Feldmeier-Stiftung – für die Internationalisierung des Fachbereichs der Friedrich-Alexander-University Erlangen-Nürnberg
2013 Dean’s List of University of Queensland, Brisbane, Australia
2013 PROMOS scholarship of Deutscher Akademischer Austauschdienst (DAAD)
Extra-curricular activities
2017 – 2019 Formula Student – Strohm + Söhne – Construction and competition of EVs
2014 – 2016 Friedrich-Alexander-University Erlangen-Nürnberg, Student representative of the Master in International Business Studies (M.Sc.)
2010 – 2011 Artland Dragons Basketball Quakenbrück, Freiwilliges Soziales Jahr im Sport, Quakenbrück, Germany
International conferences
2020, 2021 Jahrestagung der Stiftung Prof. Dr. oec. Westerfelhaus in Bielefeld, Germany
2019 AIB Western Europe Doctoral Student Workshop in Nürnberg, Germany
2018, 2020 Sino-German Research Network, Workshop in Nanjing, China
2018 IVBEC 2018 in New York City, USA
2018 Schaeffler Motorsport Academy in Herzogenaurach, Germany
2017 European International Business Academy (EIBA) 2017 in Milan, Italy
2016, 2017, 2018
German-Russian Doctoral Colloquium with Saint-Petersburg State University of Economics as well as National Research University Higher School of Economics Moscow in St.Petersburg and Moscow, Russia
2017 Wissenschaftliche Kommission Organisation (WK ORG) im VHB Workshop 2017 in Hamburg, Germany
2017, 2018
Sino-German Research Network, Workshop in Beijing, China and Bayreuth, Germany
2017 Can International Defense Companies act socially responsible? The Case of Diehl (book chapter)

Authors: Dirk Holtbrügge & Marcus Conrad

in: The Internationalization of Firms: Case Studies from the Nürnberg Metropolitan Region.

2020 Decoupling in CSR reports: A linguistic content analysis of the Volkswagen ‘Dieselgate’ scandal (international peer-reviewed journal)

Authors: Dirk Holtbrügge & Marcus Conrad

in: International Studies of Management & Organization.
Issue available soon. 

Pro & Contra: Volkswagen und der Dieselskandal – Ein Versagen unternehmerischer Verantwortung

Authors: Marcus Conrad & Marc Oberhauser

in: WiSt – Wirtschaftswissenschaftliches Studium. Zeitschrift für Studium und Forschung.

Regaining legitimacy after corporate misconduct. A analysis of crisis communication strategies (in review)

Authors: Marcus Conrad & Marc Oberhauser

2021 Does it pay off to pay a fair share? The influence of Corporate Tax Strategieson MNC‘s Legitimacy (working paper)

Authors: Marcus Conrad

2020 Predicting Corporate Misconduct via Linguistic Content Analysis: Decoupling in Sustainability Reporting (in revision)

Authors: Marcus Conrad & Dirk Holtbrügge


German (native language)

English (fluent)

Spanish (fluent)

Bulgarian (beginner)