International Management


Module description:

(Modul Strategisches and Internationales Management II) – 70011


1 International Management: Important Trends and Conceptual Framework
2 Management in China
3 Management in India
4 Management in Russia
5 Internationalization of Companies from Emerging Markets




Holtbrügge, D. & Baron, A. (2013). Market Entry Strategies in Emerging Markets. An Institutional Study in the BRIC countries. Thunderbird International Business Review, 55, 237-252.

Holtbrügge, D. & Berning, S.C. (2018). Market Entry Strategies and Performance of Chinese Firms in Germany. The Moderating Effect of Home Government Support. Management International Review, 58(1), 147-170.

Holtbrügge, D. & Friedmann, C.B. (2016). Does location choice affect foreign subsidiary success in India? An empirical study based on Porter’s diamond model. International Journal of Business and Emerging Markets, 8(1), 3-29.

Holtbrügge, D. & Kreppel, H. (2012). Motives of Outward Foreign Direct Investment from BRIC countries. An Exploratory Study. International Journal of Emerging Markets, 7(1), 4-30.

Holtbrügge, D. & Welge, M.K. (2021). International Management. Nürnberg: Mimeo (chapter 4).

Schuster, T. & Holtbrügge, D. (2012). Market Entry of Multinational Companies in Markets at the Bottom of the Pyramid: A Learning Perspective. International Business Review, 21(5), 817-830.


Course Frequency

Summer term


Further information via StudOn

Admission Regulations:

Registration via MeinCampus (please compare with Examination Number). Registration via StudOn necessary in order to receive all lecture related materials.

Exam Colloquium:

Exam Review:



Examination Number:

70011 International Management (5 ECTS)

Exam Date:



Prof. Dr. Dirk Holtbrügge

Chairholder; Dean of International Affairs

Department of International Management

Consultation hours: Please make an appointment with the secretariat.

Responsible Assistant

Nikhila Raghavan, B.Sc.

Teaching and Research Associate

Department of International Management

Consultation hours: Tuesdays and Thursdays 14:00 - 16:00

  • Academic Coordinator: Bachelor of International Business Studies (IBS) (responsible for students who began their study in 2020/21 or later)
  • Learning Agreements Bachelor Students