International Marketing

Module Description:	MARK-54831
Contents:	This course offers students a deep and specialized expertise in marketing activities in an international environment. In addition, the focus is on the evaluation, analysis and application of theoretical marketing approaches. The following topics will be discussed in particular: The scope and challenge of international marketing International market coverage strategy Design of the international marketing-mix Standardization vs. differentiation of international product, price, sales, and communication management Particular areas or regions covered in the lecture will be announced prior to the course.
Language:	English
Literature:	tba

Organization

Course Frequency	winter term (WS)
Lecture Dates:	This course is offered in cooperation with Virtuelle Hochschule Bayern (Virtual University Bavaria) and takes place virtually. A demonstration of this course is available on StudOn.
Tutorial dates:	tba
Admission Regulations:	Students must register for the course through VHB (Kursprogramm WS 21/22 > Wirtschaftswissenschaften > Marketing > International Marketing). Any registration that is not completed through the VHB portal cannot be accepted. Students who study the master’s program in Marketing please select “Wirtschaftswissenschaften” as their study program. Thank you.
Assessment:	Detailed information can be found on StudOn.
Examination Number:	548301
Exam Review:	tba