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International Marketing

 


Module Description:

MARK-54830

Contents:

This course offers students a deep and specialized expertise in marketing activities in an international environment. In addition, the focus is on the evaluation, analysis and application of theoretical marketing approaches. The following topics will be discussed in particular:
  • The scope and challenge of international marketing
  • International market coverage strategy
  • Design of the international marketing-mix
  • Standardization vs. differentiation of international product, price, sales, and communication management

Particular areas or regions covered in the lecture will be announced prior to the course.

 

Language:

English

Literature:

tba

Organization

Course Frequency

winter term (WS)

Lecture Dates:

This is a VHB course and takes place virtually.

Tutorial dates:

tba

Admission Regulations:

Students must register for the course through VHB (Kursprogramm WS 20/21 > Wirtschaftswissenschaften > Marketing > International Marketing). Any registration that is not completed through the VHB portal cannot be accepted.

Students who study the master’s program in Marketing please select “Wirtschaftswissenschaften” as their study program. Thank you.

Assessment:

Detailed information can be found on StudOn.

Examination Number:

548301

Exam Review:

tba

Contact

Lecturer

Prof. Dr. Dirk Holtbrügge

Chairholder; Dean of International Affairs

Department of International Management

Consultation hours: Please make an appointment with the secretariat.

Responsible assistant

Theresa Bernhard, M.Sc.

Teaching and Research Associate

Department of International Management

Consultation hours: by appointment

Responsibilities:
  • Personalmanagement
  • Bachelor & Master Thesis Assignment