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Friedrich-Alexander-Universität Department of International Management IM WiSo
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International Marketing

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International Marketing

 


Module Description:

MARK-54831

Contents:

This course offers students a deep and specialized expertise in marketing activities in an international environment. In addition, the focus is on the evaluation, analysis and application of theoretical marketing approaches. The following topics will be discussed in particular:
  • The scope and challenge of international marketing
  • International market coverage strategy
  • Design of the international marketing-mix
  • Standardization vs. differentiation of international product, price, sales, and communication management

Particular areas or regions covered in the lecture will be announced prior to the course.

 

Language:

English

Literature:

tba

Organization

Course Frequency

winter term (WS), summer term (SS)

Lecture Dates:

This course is offered in cooperation with Virtuelle Hochschule Bayern (Virtual University Bavaria) and takes place virtually. A demonstration of this course is available on StudOn.

Tutorial dates:

Detailed information can be found on StudOn.

Admission Regulations:

Students must register for the course through VHB. Any registration that is not completed through the VHB portal cannot be accepted. Students who study the master’s program in Marketing please select “Wirtschaftswissenschaften” as their study program. Thank you.

Assessment:

Detailed information can be found on StudOn.

Examination Number:

548301

Exam Review:

Detailed information can be found on StudOn.

Contact

Lecturer

Prof. Dr. Dirk Holtbrügge

Prof. Dr. Dirk Holtbrügge

Chairholder; Dean of International Affairs

Department of International Management

  • Phone number: +49 911 5302 452
  • Email: wiso-im@fau.de
Consultation hours: Please make an appointment with the secretariat.

Responsible assistant

Theresa Bernhard, M.Sc.

Theresa Bernhard, M.Sc.

Teaching and Research Associate

Department of International Management

  • Phone number: +49 911 5302 472
  • Email: theresa.bernhard@fau.de
Consultation hours: by appointment

Responsibilities:
  • Personalmanagement
  • International Marketing
  • Bachelor and master thesis assignment
Department of International Management
Friedrich-Alexander University Erlangen-Nürnberg

Lange Gasse 20
90403 Nürnberg
Germany
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