International Marketing
Module Description: |
MARK-54831 |
Contents: |
This course offers students a deep and specialized expertise in marketing activities in an international environment. In addition, the focus is on the evaluation, analysis and application of theoretical marketing approaches. The following topics will be discussed in particular:
Particular areas or regions covered in the lecture will be announced prior to the course.
|
Language: |
English |
Literature: |
tba |
Organization
Course Frequency |
winter term (WS), summer term (SS) |
Lecture Dates: |
This course is offered in cooperation with Virtuelle Hochschule Bayern (Virtual University Bavaria) and takes place virtually. A demonstration of this course is available on StudOn. |
Tutorial dates: |
Detailed information can be found on StudOn. |
Admission Regulations: |
Students must register for the course through VHB. Any registration that is not completed through the VHB portal cannot be accepted. Students who study the master’s program in Marketing please select “Wirtschaftswissenschaften” as their study program. Thank you. |
Assessment: |
Detailed information can be found on StudOn. |
Examination Number: |
548301 |
Exam Review: |
Detailed information can be found on StudOn. |
Contact
Lecturer
Prof. Dr. Dirk Holtbrügge
Chairholder; Dean of International Affairs
Department of International Management
- Phone number: +49 911 5302 452
- Email: wiso-im@fau.de
Consultation hours: Please make an appointment with the secretariat.
Responsible assistant
Theresa Bernhard, M.Sc.
Teaching and Research Associate
Department of International Management
- Phone number: +49 911 5302 472
- Email: theresa.bernhard@fau.de
Consultation hours: by appointment
Responsibilities:
Responsibilities:
- Personalmanagement
- International Marketing
- Bachelor and master thesis assignment