The article “Stakeholder pressures, CSR practices, and business outcomes in Denmark, Germany and the Netherlands” of Prof. Dr. Nicola Berg (University of Hamburg), Prof. Dr. Dirk Holtbrügge, Prof. Dr. Carolyn Egri (Simon Fraser University), Prof. Dr. Olivier Furrer (University of Fribourg), Prof. Dr... Continue

The article “Market Entry Strategies and Performance of Chinese Firms in Germany: The Moderating Effect of Home Government Support” by Prof. Dr. Dirk Holtbrügge and Dr. Sue Claire Berning has been published in Management International Review. More information can be found here. Continue

The article “Beyond Adjustment: Cultural Boundary Spanning” by Dr. Franziska Engelhard and Prof. Dr. Dirk Holtbrügge has been published in the edited volume Global Business Intelligence. More information can be found here. Continue

The Department of International Business at the School of Management, Pondicherry Central University, India and Professor Dr. Dirk Holtbrügge, FAU, Chair of International Management, signed a Memorandum of Understanding (MoU) on research and teaching on 03rd of January, 2018. After the ceremony, ... Continue

The article “Email Communication Styles Across Cultures” by Prof. Dr. Dirk Holtbrügge and Dr. Sue Claire Berning has been published in the International Encyclopedia of Intercultural Communication. More information can be found here. Continue