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This semester, the „International Management Solutions“-seminar will deal with digital cross-cultural training tools, which can be used to improve the trainees’ affective, cognitive, and behavioral intercultural competencies. Continue

The article “CEOs’ cultural and demographic attributes and organisational performance of Indian SMEs: an upper echelon approach” by Dr. Carina Friedmann,  Prof. Dr. Ritam Garg and Prof. Dr. Dirk Holtbrügge has been published in the International Journal of Entrepreneurial Venturing. More information... Continue

Professor Dr. Dirk Holtbrügge, Dean of International Affairs, signed a Memorandum of Understanding (MoU) on research and teaching with Foreign Trade University (FTU), Hanoi, Vietnam. The agreement allows students of both institutions to study at the partner university for one or two semesters. More ... Continue

The article “Political Strategies of Chinese Firms in Germany. An Institutionalist Perspective” by Prof. Dr. Dirk Holtbrügge has been accepted for publication in the International Journal of Emerging Markets. More information can be found here. Continue

The article “International Activities of Football Clubs, Fan Attitudes and Brand Loyalty” by Dr. Daniel Maderer (Adidas) and Prof. Dr. Dirk Holtbrügge has been accepted for publication in the Journal of Brand Management. More information can be found here. Continue