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New Publication

The Internationalization of Firms:
Case Studies from the Nürnberg Metropolitan Region

Editors: Professor Dr. Dirk Holtbrügge and Professor Dr. Helmut Haussmann


The edited volume “The Internationalization of Firms: Case Studies from the Nürnberg Metropolitan Region” edited by Professor Dr. Dirk Holtbrügge and Professor Dr. Helmut Haussmann has been published. The volume contains 17 case studies of companies based in the Nürnberg Metropolitan Region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the consequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs.

More information about this publication can be found here.