Publications

The article “Moderators and mediators of cross-cultural training effectiveness: literature review and development of a conceptual model” by Christina Kempf and Prof. Dr. Dirk Holtbrügge has been accepted for publication in the European Journal of International Management. More information can be ... Continue

Tassilo Schuster receives the Highly Commended Award for his article “Repatriation of international assignees: Where are we and where do we go from here? A systematic literature review” that was published 2017 in the Journal of Global Mobility. The study was compiled with his colleague Jan Knocke. M... Continue

The article “CEOs’ cultural and demographic attributes and organisational performance of Indian SMEs: an upper echelon approach” by Dr. Carina Friedmann,  Prof. Dr. Ritam Garg and Prof. Dr. Dirk Holtbrügge has been published in the International Journal of Entrepreneurial Venturing. More information... Continue

The article “Political Strategies of Chinese Firms in Germany. An Institutionalist Perspective” by Prof. Dr. Dirk Holtbrügge has been published in the International Journal of Emerging Markets. More information can be found here. Continue

The article “International Activities of Football Clubs, Fan Attitudes and Brand Loyalty” by Dr. Daniel Maderer (Adidas) and Prof. Dr. Dirk Holtbrügge has been accepted for publication in the Journal of Brand Management. More information can be found here. Continue

The article “CSR Orientation of Future Top Managers in India” by Prof. Dr. Dirk Holtbrügge and Marc Oberhauser has been accepted for publication in the Journal of Indian Business Research. More information can be found here. Continue

The article “Pro & Contra: Volkswagen und der Dieselskandal – Ein Versagen unternehmerischer Verantwortung" by Marcus Conrad and Marc Oberhauser has been published in the German magazine "WiSt – Wirtschaftswissenschaftliches Studium: Zeitschrift für Studium und Forschung". Their article deals... Continue

The article “Stakeholder pressures, CSR practices, and business outcomes in Denmark, Germany and the Netherlands” of Prof. Dr. Nicola Berg (University of Hamburg), Prof. Dr. Dirk Holtbrügge, Prof. Dr. Carolyn Egri (Simon Fraser University), Prof. Dr. Olivier Furrer (University of Fribourg), Prof. Dr... Continue

The article “Market Entry Strategies and Performance of Chinese Firms in Germany: The Moderating Effect of Home Government Support” by Prof. Dr. Dirk Holtbrügge and Dr. Sue Claire Berning has been published in Management International Review. More information can be found here. Continue

The article “Beyond Adjustment: Cultural Boundary Spanning” by Dr. Franziska Engelhard and Prof. Dr. Dirk Holtbrügge has been published in the edited volume Global Business Intelligence. More information can be found here. Continue