Brand Management in Asia

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We are pleased to welcome Professor Dr. Bushan Sudhakar from our partner university Pondicherry University, India. Professor Sudhakar will offer a course on Brand Management in Asia. This course will serve as an equivalent for the MIBS Core Course of International Marketing. Moreover, this course will be open for students of the Marketing Master’s degree.

The course will enable students to analyze and get profound knowledge of Indian Brands as well as of Asian Brand Management strategies.

Lecture dates:

06.11.2019, 14:45 – 16:15 o’clock, kick-off, room 0.225
07.11.2019, 08:00 – 09:45 o’clock, course, room 0.225
08.11.2019, 11:15 – 13:00 o’clock, course, room 0.225
13.11.2019, 14:45 – 16:45 o’clock, course, room 0.225
15.11.2019, 11:15 – 15:15 o’clock, course and final assessment, room 0.225

The course is awarded with 5 ECTS. The final assessment will be a 60 minutes written examination.

Please register via 
After registration you will be placed on a waiting list, and the final confirmation on course participation  will be released in due course.

In case any organizational questions arise, please contact