New Publication

Symbolic picture for the article. The link opens the image in a large view.

The paper “When the Chinese guy becomes the female IT specialist Liu – a conceptualization of reputational shifts in international assignments” authored by Theresa Bernhard, M.Sc. and Professor Dr. Dirk Holtbrügge and published in Journal of Global Mobility, has been featured in the journal’s bitblog.


This study introduces a novel conceptual model that sheds light on how an international assignee’s reputation develops over time. Managers can use this understanding to implement measures that move host-country nationals toward more differentiated views and open-mindedness when interacting with international assignees.

You can access the blog entry here

Our paper can be found on the journal’s website

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