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IM News

New Publication

Country-of-origin Effects in a Global Market:
The Case of China

Dirk Holtbrügge and Annalena Zeier


The article “Country-of-origin Effects in a Global Market: The Case of China” by Professor Dr. Dirk Holtbrügge and Annalena Zeier, M.Sc., has been published in “The Palgrave Handbook of Managing Continuous Business Transformation”, ed. by H. Ellermann, P. Kreutter & W. Messner.

More information about this publication can be found here.