Guest Lecturers from Wavestone and Audi Inspire Students
On May 22nd and 23rd, 2025, the Department of International Management had the pleasure of welcoming two distinguished guest lecturers, Dr. Carina Friedmann-Schneider (Wavestone) and Dr. Susanne Scherer (Audi AG), for the block seminar Strategic Transformation of European Firms. Sixteen students from the Master’s program International Business Studies were selected from almost 50 applicants to participate in this intensive and engaging two-day seminar, where students benefited from the academic and practical expertise of the two guest lecturers. The high number of applications reflects the strong interest in the topic.
In this highly interactive seminar, students had the unique opportunity to explore theoretical and practical perspectives on the strategic transformation of European firms. Through presentations, group discussions, and collaborative problem-solving, participants examined key issues such as the megatrends shaping the European business landscape, firms’ strategic responses to these trends, organizational readiness for change, and the leadership skills and cultural mindsets required for successful transformation in a European context.
We sincerely thank Dr. Carina Friedmann-Schneider and Dr. Susanne Scherer for their valuable contributions to our department’s teaching program and look forward to welcoming them back in the next summer semester!