News

The article “International Activities of Football Clubs, Fan Attitudes and Brand Loyalty” by Dr. Daniel Maderer (Adidas) and Prof. Dr. Dirk Holtbrügge has been accepted for publication in the Journal of Brand Management. More information can be found here. Continue

The article “CSR Orientation of Future Top Managers in India” by Prof. Dr. Dirk Holtbrügge and Marc Oberhauser has been accepted for publication in the Journal of Indian Business Research. More information can be found here. Continue

The article “Pro & Contra: Volkswagen und der Dieselskandal – Ein Versagen unternehmerischer Verantwortung" by Marcus Conrad and Marc Oberhauser has been published in the German magazine "WiSt – Wirtschaftswissenschaftliches Studium: Zeitschrift für Studium und Forschung". Their article deals... Continue

If you are interested in research topics, in preparing presentations, in reviewing articles to be published, and in working in an international team, you should join us! Continue

The article “Stakeholder pressures, CSR practices, and business outcomes in Denmark, Germany and the Netherlands” of Prof. Dr. Nicola Berg (University of Hamburg), Prof. Dr. Dirk Holtbrügge, Prof. Dr. Carolyn Egri (Simon Fraser University), Prof. Dr. Olivier Furrer (University of Fribourg), Prof. Dr... Continue

The article “Market Entry Strategies and Performance of Chinese Firms in Germany: The Moderating Effect of Home Government Support” by Prof. Dr. Dirk Holtbrügge and Dr. Sue Claire Berning has been published in Management International Review. More information can be found here. Continue

The article “Beyond Adjustment: Cultural Boundary Spanning” by Dr. Franziska Engelhard and Prof. Dr. Dirk Holtbrügge has been published in the edited volume Global Business Intelligence. More information can be found here. Continue

The Department of International Business at the School of Management, Pondicherry Central University, India and Professor Dr. Dirk Holtbrügge, FAU, Chair of International Management, signed a Memorandum of Understanding (MoU) on research and teaching on 03rd of January, 2018. After the ceremony, ... Continue

The article “Email Communication Styles Across Cultures” by Prof. Dr. Dirk Holtbrügge and Dr. Sue Claire Berning has been published in the International Encyclopedia of Intercultural Communication. More information can be found here. Continue

Mit der Vergabe ihres Promotionspreises 2017 zeichnete die Staedtler Stiftung Dr. Franziska Engelhard für ihre herausragende Dissertation zu multikulturellen Teams in Unternehmen aus. Die Übergabe des Preises fand in einem feierlichen Rahmen am Hauptsitz der Staedtler Gruppe in Nürnberg statt. Mi... Continue