NewsNew Publication
Country-of-origin Effects in a Global Market: The Case of China Dirk Holtbrügge and Annalena Zeier The article “Country-of-origin Effects in a Global Market: The Case of China” by Professor Dr. Dirk Holtbrügge and Annalena Zeier, M.Sc., has been published in “The Palgrave Handbook of Managing Continuous Business Transformation”, ed. by H. Ellermann, P. Kreutter & […]Country-of-origin Effects in a Global Market: The Case of China Dirk Holtbrügge and Annalena Zeier The article “Country-of-origin Effects in a Global Market: The Case of China” by Professor Dr. Dirk Holtbrügge and Annalena Zeier, M.Sc., has been published in “The Palgrave Handbook of Managing Continuous Business Transformation”, ed. by H. Ellermann, P. Kreutter & […]
